Giving Clients Control with Shopify Metaobjects and Metafields
Shopify’s Metaobjects are like reusable, structured data blocks inside the Shopify Admin.
The Challenge
Clients want control — but giving them the keys to the codebase isn’t an option. We needed a way for non-devs to:
- Update content
- Swap out banners and promo blocks
- Add extra functionality
The Solution: Shopify Metaobjects
Shopify’s Metaobjects are like reusable, structured data blocks inside the Shopify Admin. They gave us a CMS-like experience — natively.
Dev Stack
- We define the Metaobject schema via Shopify Admin
- Clients fill out fields directly in the UI
- We fetch this data via Storefront API or Admin API
- We render these cleanly using type-safe mappers
Why It Works
- No external CMS needed
- Fully Shopify-native
- Dev-defined schema + client-managed content
- Keeps code clean and reduces maintenance load
Bonus: It's Scalable
We’ve used this across multiple client storefronts now, from small brands to Shopify Plus stores with thousands of SKUs. It's now part of our default toolkit.
