Client Project · Built with Shopify (Liquid) and JavaScript Web Components

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https://www.drinkbev.com/

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Drink Bev is a disruptive canned wine brand redefining how consumers experience and purchase wine. We partnered with them early in their DTC journey, building a custom Shopify storefront using Liquid and modular JavaScript web components that matched their bold brand identity and rapid growth.

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As the tech lead, I guided the architectural direction of the custom Shopify storefront, implementing reusable JavaScript web components and performance optimizations. I coordinated with junior developers to delegate scoped tasks, led code reviews, and ensured consistency across the frontend as the business scaled from DTC to retail. I was involved throughout their growth journey — from early-stage builds to post-acquisition support.

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Project Highlights

• Developed a performant, scalable custom storefront tailored to high-volume DTC sales
• Used web components for interactive features like modals, carousels, and product interactions to keep the frontend lightweight and reusable
• Optimized for a playful but conversion-driven mobile experience
• Helped scale their store as they grew from DTC-only into retail partnerships and brick-and-mortar distribution

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As Bev expanded, we supported the platform’s evolution — ensuring the site handled increased traffic, new product drops, and complex merchandising needs — all the way through to their successful acquisition.

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This project exemplifies how strong frontend architecture and close client collaboration can support a fast-moving, brand-led business through every phase of growth.